MKT Director

Job Description

• Develop and implement the overall Marketing strategy to drive revenue growth, expand market share, strengthen brand awareness, and ensure a professional corporate image in the market.
• Establish the organizational structure and oversee the operations of the Marketing Department.
• Analyze, evaluate, and forecast market trends and industry developments relevant to the company’s business.
• Organize, manage, and assess the execution of marketing programs, advertising, online & offline communications, promotional campaigns, and public relations activities.
• Build and manage the marketing budget effectively, ensuring cost efficiency aligned with performance outcomes.
• Collaborate with Sales, Production, and other departments to develop new products and optimize business performance.
• Work with the Training Department to design and implement training programs for Marketing staff.
• Set KPIs and evaluate the effectiveness of marketing, communication, and advertising campaigns.
• Negotiate terms and execution of marketing service contracts with external providers, advising top management and relevant departments before contract signing.
• Perform other tasks as assigned by senior management.

Job Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, International Business, or related fields.
• Minimum of 10 years of experience in Marketing, with at least 3 years in a managerial role.
• Strong knowledge of both traditional and digital marketing, branding, sales, and market research.
• Proven experience in executing Marketing campaigns for both domestic and international markets.
• Strong analytical skills with the ability to assess market trends to support Marketing operations.
• Experience in industries such as FMCG, retail, beauty tools, fashion, or related sectors.
• Proficiency in English.
• Strong leadership and team management skills.