Job Responsibilities
Lead the planning and execution of trade marketing activities to drive brand presence across B2B and B2C channels.
• Conduct market research and analyze customer insights to shape campaign direction and retail strategies.
• Implement merchandising and visibility programs to enhance product exposure and in-store execution.
• Track campaign performance, sales outcomes, and budget utilization, adjusting strategies where necessary.
• Coordinate content and promotional planning to align with target audiences and business objectives.
Job Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3–5 years of trade marketing or brand activation experience, preferably in FMCG or tobacco.
• Strong analytical skills and ability to translate data into actionable marketing strategies.
• Excellent communication and stakeholder management abilities across B2B and B2C settings.
• Proven experience in field execution, visual merchandising, and campaign planning.
Meyyin Mak 077371422
Email: meyyinm@talentnetgroup.com
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