MAIN ACCOUNTABILITIES:
1. Strategy & Vision
- Advise the Business Head and Management Committee on short-, medium-, and long-term marketing plans aligned with the overall Business Strategy.
- Contribute to business strategic planning by identifying opportunities, setting priorities, and defining core strategies.
- Continuously monitor competitive activities, propose counterstrategies, and drive volume and profit objectives to strengthen market share.
2. Leadership & Team Development
- Provide leadership in alignment with the company’s mission and strategy, including goal-setting, prioritization, motivation, and oversight of daily operations.
- Lead and organize the Brand, Media, and Consumer Marketing teams, ensuring effective structure and performance.
- Foster a culture of high performance, continuous learning, and commitment to quality.
- Define and monitor performance objectives, assign responsibilities, conduct appraisals, and support professional growth of team members.
3. Brand Management
- Develop and execute brand strategies to position new and existing brands/products for growth in line with Marketing Division’s strategic goals.
- Drive brand health and market share through 360° marketing campaigns, including distribution, advertising, pricing, and product propositions.
- Oversee budgeting and resource allocation for marketing activities, ensuring efficiency, cost-effectiveness, and profitability.
- Conduct market research and analysis to guide brand positioning and strategy refinement.
4. Innovation
- Lead portfolio strategy, product innovation, and channel development to expand categories and unlock growth opportunities.
- Identify unmet consumer needs, assess feasibility of new products, and oversee launch planning and execution.
- Collaborate with cross-functional teams to develop new product bundles and integrated campaigns.
- Direct strategies for product launches, PR, media, agency collaborations, and budget management.
5. Marketing Communications
- Build and execute impactful communication strategies to strengthen brand awareness, recall, and consumer desire, ultimately driving sales.
- Analyze consumer behavior, industry trends, and competitor activities to propose innovative communication channels, new products, and media approaches.
- Ensure marketing initiatives are aligned with business objectives and contribute to both short- and long-term growth targets.
QUALIFICATION & EXPERIENCE
- MBA or Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Minimum 5 years’ experience as a Chief Marketing Officer or in a senior marketing leadership role within FMCG multinational companies.
- Proven track record in developing and executing comprehensive marketing strategies and business plans (branding, product promotion, etc.), with strong experience leading the full NPD (New Product Development) cycle.
- A strategic leader with both creative vision and analytical strength, capable of conceptual thinking and problem-solving.
- Demonstrated ability to lead, mentor, and coach diverse teams across different levels of expertise.
- In-depth knowledge of market research, consumer insights, and data-driven decision making.
- Strong expertise in digital marketing, including the latest trends, tools, and platforms.
