Strategic Brand & External Relations Lead

RESPONSIBILITIES

• Lead KOMPA’s brand positioning as an AI-native data intelligence platform across Vietnam and Southeast Asia.
• Develop and maintain the company’s messaging architecture, brand narrative, and thought leadership strategy.
• Drive strategic communications for the company and Founder, including media relations, speaking engagements, industry recognition, and reputation management.
• Build and manage strategic external relationships with ecosystem partners, industry associations, government stakeholders, investors, and key opinion leaders.
• Establish partnerships with data providers, research organizations, and regional partners that support business growth and market expansion.
• Generate strategic business opportunities through relationships and brand influence, and transition qualified opportunities to GTM and Sales teams.
• Advise the Founder and Leadership Team on brand positioning, market perception, corporate reputation, and strategic growth initiatives.
• Collaborate cross-functionally with Marcom, Product, GTM, and Sales teams to ensure alignment between brand strategy, market positioning, and business objectives.

REQUIREMENTS

• 8+ years of experience in brand strategy, corporate communications, public affairs, strategic partnerships, consulting, or related leadership roles.
• Proven track record in building senior-level relationships with enterprise leaders, industry stakeholders, media, government agencies, or investors.
• Strong strategic thinking, stakeholder management, and executive communication skills.
• Experience in technology, SaaS, AI, data, digital transformation, or innovation-driven businesses is preferred.
• Excellent storytelling, presentation, and communication skills in both Vietnamese and English.
• Strong understanding of brand positioning, thought leadership, corporate reputation, and ecosystem development.
• Ability to influence across functions and operate effectively in a fast-growing, entrepreneurial environment.
• High level of professionalism, ownership, credibility, and business judgment.