Lead the development and execution of the Bank’s brand strategy to support business objectives and strengthen market positioning.
Drive integrated communication initiatives across customer experience, internal and external communications, and organizational culture to enhance brand equity and brand health.
Ensure consistent brand representation across all channels and touchpoints, while overseeing brand performance measurement and research to support continuous brand growth.
Key Responsibilities
Brand Strategy and Positioning
Define and continuously refine the Bank’s brand strategy and positioning.
Translate the brand strategy into impactful brand-building initiatives targeted at employees, customers, and external stakeholders.
Drive programs that enhance brand awareness, preference, and differentiation in the marketplace.
Brand Governance and Management
Establish and enforce standards for brand communications, digital branding, and co-branding activities to strengthen the Bank’s market presence and brand value.
Provide strategic guidance and oversight to ensure brand consistency across all communication platforms and customer touchpoints.
Safeguard brand integrity by ensuring adherence to brand identity guidelines throughout the organization.
Brand Performance and Investment Management
Lead brand research, tracking, and evaluation initiatives to measure brand equity, brand health, and market perception.
Leverage research insights and performance data to inform both short-term campaigns and long-term brand development strategies.
Develop, manage, and optimize the brand budget, including sponsorships, CSR initiatives, and community engagement programs that reinforce the Bank’s positioning and reputation.
JOB REQUIREMENTS
Education: Master’s Degree or above (MBA, Marketing) from reputable domestic or international universities. International professional certifications in Brand Strategy, Marketing Strategy, Digital Marketing, and Communications Planning are preferred.
Experience: Minimum 10 – 15 years of experience in Marketing / Brand / Communications, with at least 5 – 7 years in a senior management position (Head / Director) responsible for brand strategy, communications, or marketing.
