JOB RESPONSIBILITIES
Strategic Sales Planning and Execution
- Develop and implement a strategic sales plan aligned with Technical Asia’s growth objectives, focusing on increasing market share and revenue in Vietnam.
- Identify and prioritize key accounts using market insights, competitor analysis, and sales data.
- Formulate tactical action plans for each key account, covering the full sales cycle from prospecting to closing.
- Establish and nurture long-term, profitable relationships with key clients
- Expand market penetration into new sectors such as manufacturing, automotive, and industrial segments.
- Collaborate with product development, marketing, and technical teams to tailor offerings to Vietnamese market needs.
- Regularly track and analyze market performance, leveraging customer feedback and sales data to refine strategies.
Distributor & Channel Management
- Actively manage and expand the distributor network to achieve annual targets and strengthen Technial presence in Vietnam.
- Build and maintain strong relationships with distributors, ensuring alignment with Technical value proposition and strategic goals.
- Monitor distributor performance, providing support and training to optimize outcomes.
- Develop strategies to optimize channel partnerships, focusing on profitable and sustainable growth.
- Evaluate and onboard new distributors to expand coverage in key regions.
Forecasting and Demand Planning
- Manage accurate sales forecasting to ensure stock levels meet customer demand, minimizing excess inventory and shortages.
- Work closely with supply chain and logistics teams to ensure timely product delivery and mitigate disruptions.
- Use market data and historical performance to inform forecasting decisions and align with business objectives.
- Adjust demand forecasts proactively based on market trends and customer needs.
Sales Team Leadership & Development
- Lead, manage, and motivate the sales team to achieve annual sales targets, setting clear objectives and monitoring KPIs.
- Foster a culture of accountability, performance, and continuous improvement within the team.
- Conduct regular performance reviews and provide actionable feedback for development.
- Ensure effective communication and collaboration between sales and other departments.
- Implement training programs focused on value-based selling, negotiation, and customer relationship management.
Tech Brand Building
- Champion a value-selling approach, delivering solutions that provide tangible value to customers.
- Enhance Technical brand as a trusted partner through expert customer interactions and quality service.
- Develop and execute marketing and communication strategies in partnership with the marketing team.
- Promote brand recognition through targeted events, sponsorships, and industry partnerships.
- Align sales tactics with Techical long-term brand-building initiatives.
Organizational Leadership & Compliance
- Ensure compliance with Technical policies, procedures, and ethical standards.
- Support HR processes, including recruitment, onboarding, and performance management for the sales team.
- Drive sustainability and risk management initiatives, including customer diversification and distributor management.
- Participate in annual budgeting, mid-term planning, and performance management processes.
Additional Tasks
- Represent Tech at industry events, conferences, and associations in Vietnam.
- Continuously seek value-innovation in customer and partner relationships.
- Lead digital transformation initiatives within the sales function (CRM, analytics, etc.).
- Identify and mitigate major business risks in the Vietnamese market.
- Support cross-border projects and regional collaboration as required.
JOB REQUIREMENTS
- Bachelor’s Degree in Business, Marketing, Engineering, or a related discipline is required. An MBA or other advanced degrees would be advantageous
- 10–12 years of sales experience, with at least 6 years in the metalworking/industrial lubricants sector.
- Proven track record in sales leadership, key account management, and distributor/channel management.
- Strong understanding of Vietnam’s industrial market dynamics.
- Experience in developing and executing sales strategies and driving sustainable business growth.
- Strong understanding of Southeast Asia’s market dynamics and experience driving customer-centric growth in complex sales environments.
- Strong commercial awareness, balancing short-term objectives with long-term brand-building.
- Demonstrated ability to lead and motivate sales teams, fostering collaboration and cross-functional alignment.
- Proficient in developing and executing sales strategies, identifying opportunities, and driving sustainable business growth.
- Thrive in dealing and managing change in dynamic environments, with a strong focus towards continuous improvement and results.
- Excellent negotiation, communication, and interpersonal skills.
- Strong commercial awareness and strategic thinking.
- Ability to lead, motivate, and develop high-performing teams.
- Proficiency in English and Vietnamese (written and spoken).
- Willingness to travel as required.
