KEY RESPONSIBILITIES
GTM Strategy & Execution
- Support the planning and execution of Go-to-Market (GTM) initiatives for new product launches and product lifecycle management.
- Coordinate key commercial elements including product positioning, pricing, channel readiness, promotional activities, and launch schedules.
- Ensure market readiness and smooth execution of GTM plans across all business functions.
Business Performance Management
- Monitor product performance through sales, sell-out, inventory, and distribution data analysis.
- Track business results against targets and identify opportunities or risks impacting product performance.
- Provide actionable insights and recommendations to support business growth and operational efficiency.
Commercial & Marketing Support
- Collaborate with Sales, Retail, Marketing and related teams to develop launch programs, incentive schemes, joint-marketing activities, and retail activation plans.
- Support the preparation of product-related materials, presentations, and sales enablement tools.
- Contribute to the execution of product promotion and channel development initiatives.
Cross-functional Coordination
- Partner with internal teams to ensure alignment on business objectives.
- Facilitate communication between RHQ, Multi and local teams to support effective decision-making and project delivery.
- Coordinate project timelines, key deliverables, and follow-up actions across departments.
Reporting & Continuous Improvement
- Prepare regular business reports, launch evaluations, and management presentations.
- Support business planning, forecasting, and project cost analysis.
- Identify process improvement opportunities and contribute to enhancing GTM effectiveness.
Other Duties
- Perform additional assignments and projects as required by management.
REQUIREMENTS
- 5+ years of experience in GTM strategy or product-related role, such as product management or product support, product marketing and Project management.
- Good English and Chinese communication skills
- Education Requirement: Bachelor’s Degree in business related field or above.
Skill Requirement
- Good understanding of consumer electronics products; candidates with a technical background or product-related experience are preferred.
- Strong interest in the consumer electronics industry, with a proactive learning mindset and willingness to grow in a fast-paced business environment.
- Excellent communication and stakeholder management skills, with the ability to translate complex information into clear and actionable insights.
- Strong analytical and problem-solving skills, with attention to detail and a structured approach to work.
- Proven project coordination and organizational skills, with the ability to manage multiple priorities and meet deadlines…
- Self-motivated, adaptable, and capable of working independently while collaborating effectively across functions.
