Senior Marcom Executive

MAIN ACCOUNTABILITIES AND ACTIVITIES:

• Develop multi-channel communication plans aligned with brand and product strategies.
• Craft messaging frameworks and storytelling that highlight company’s innovations and customer benefits.
• Ensure consistency across online and offline platforms (web, social, print, events, PR, CRM)
• Lead the development of content for campaigns, product launches, and brand initiatives.
• Oversee creation of assets (videos, photography, copy, brochures, landing pages, newsletters).
• Maintain brand compliance across all produced materials.
• Manage digital campaigns in collaboration with Agency
• Optimize social media communication strategy to boost community growth and engagement.
• Support influencer and creator partnerships aligned with company guidelines
• Support to develop go-to-market communication plans for new products or updates.
• Coordinate with international teams to localize global assets and guidelines.
• Ensure readiness of messaging, collateral, and studio enablement tools.
• Prepare materials for internal audiences such as sales, studios, and related departments
• Communicate campaign updates, product information, and strategic directives.
• Support public relations initiatives, press releases, and media activities.

REQUIREMENTS:

• Bachelor’s in Marketing, Communications, Business, or related field.
• 2-3 years of experience in marketing communication
• Experience with integrated campaign development and digital communication.
• English Proficiency
• Strong project management and organizational skills.
• Excellent verbal and written communication skills.
• Proficiency in digital tools (social media tools, analytics).
• Experience collaborating with agencies and creative studios.
• Customer-centric mindset with strong storytelling ability.
• Creative thinker with a strategic, data-driven approach.
• Ability to work cross-functionally with international teams.
• Hands-on, proactive, and comfortable working in a fast-paced environment.