CMO

RESPONSIBILITIES:

• Shape the Overall Marketing Strategy
  • Develop the brand vision, strategy, and growth direction aligned with the company’s long-term business objectives.
  • Design the overall marketing plan covering brand, product, communications, sales channels, and customer experience.
  • Lead brand positioning initiatives, building a distinctive image and unique value in the minds of consumers.
  • Analyze market trends and consumer behavior to identify new development directions and growth opportunities.
• Drive Revenue Growth Through E-commerce
  • Develop the online channel growth strategy, increasing revenue contribution from e-commerce, affiliate, and social commerce.
  • Direct content, communications, and marketing activities to improve customer conversion across digital platforms.
  • Leverage technology, data, and automation to enhance the effectiveness of digital marketing and online sales operations.
• Manage Product Portfolio & Development Strategy
  • Lead product direction based on consumer insights and emerging consumption trends.
  • Collaborate closely with R&D, Business, and Technology teams to develop products tailored to each customer segment.
  • Restructure the product portfolio to optimize commercial value and profitability.
  • Ensure alignment between product offerings and overall brand identity.
• Build the Brand & Lead Communications
  • Develop the overall communications strategy, ensuring consistent and inspiring brand messaging.
  • Lead multi-channel communication campaigns (digital, influencer, content, PR) to increase brand awareness, credibility, and sales.
  • Build community engagement initiatives to strengthen customer trust and loyalty.
  • Oversee and manage communication risks to maintain a positive, modern, and trustworthy brand image.
• Lead & Develop the Team
  • Develop the overall communications strategy, ensuring consistent and inspiring brand messaging.
  • Lead multi-channel communication campaigns (digital, influencer, content, PR) to increase brand awareness, credibility, and sales.
  • Build community engagement initiatives to strengthen customer trust and loyalty.
  • Oversee and manage communication risks to maintain a positive, modern, and trustworthy brand image.

REQUIREMENTS:

• Minimum 12 years of experience in Marketing / Brand / Product, including at least 5 years in a senior leadership role.
• Proven track record in brand building, sales channel expansion, product development, and revenue growth.
• Preferred candidates have experience in e-commerce and social commerce.
• Deep understanding of Vietnamese consumers, shopping behaviors, and online consumption trends.
• Strong strategic thinking and result-oriented mindset, with the ability to plan long-term and translate strategies into actionable execution.
• Creative and market-savvy, able to turn ideas into concrete business value.
• Excellent communication skills, with the ability to inspire and influence at the leadership level.
• Strong data-driven decision-making and performance monitoring capabilities.
• Fluent English proficiency.