CEO

I. Main responsibility

1. Business Strategy & Execution

• Develop and implement commercial strategies, revenue growth plans, and profit targets for the entire Vietnam market.
• Set and delegate specific targets to Sales, Marketing, and Operations departments.
• Ensure alignment of commercial strategies with the Group’s overarching direction.

2. Sales & Distribution Management

• Direct and oversee sales activities across GT (General Trade), MT (Modern Trade), E-commerce, and retail store channels.
• Optimize promotional campaigns, product launches, and distribution policies to enhance nationwide coverage.
• Establish and maintain strategic partnerships with key retailers, agents, and distributors.

3. Marketing Management

• Oversee market research activities to drive impactful product marketing decisions.
• Plan and implement marketing campaigns to boost brand awareness and stimulate demand.
• Ensure effective execution of in-store programs and marketing budget optimization for maximum ROI.

4. Operations & Supply Chain

• Supervise warehouse, logistics, and supply chain operations to ensure timely and accurate product delivery.
• Optimize operational costs while maintaining optimal inventory levels for continuous supply.

5. Human Resource Management

• Recruit, train, and develop key personnel across departments.
• Foster a high-performance, innovative, and professional work culture.
• Monitor performance evaluations and design development paths for high-potential employees.

6. Financial Oversight & Reporting

• Prepare and manage operational budgets for the commercial entity.
• Control expenses and ensure profitability targets are achieved.
• Regularly report to the Board of Directors on business performance, financial results, and key KPIs.

II. Requirements

1. Education

• Bachelor’s degree or higher in Business Administration, Economics, Marketing, Finance, or a related field.

2. Experience

• Proven track record as a General Director, Deputy CEO (Commercial), or COO at trading or commercial businesses.
• Preferred industries: electronics, home appliances, consumer goods, retail, or related sectors.
• Strong expertise in sales and distribution strategy, with a particularly strong marketing background in the Vietnamese market.

3. Skills

• Exceptional leadership and multi-channel distribution management skills.
• Capability to build comprehensive marketing strategies and streamline operations.
• Proficient in financial management, strategic planning, and performance analysis.

III. Benefits

• Competitive, performance-based compensation package (negotiable).
• Attractive benefits tailored for senior leaders within the Group.
• Flexible working location: Hanoi or Ho Chi Minh City.
• High-quality, reputable products with competitive advantages.
• Sustainable and professional development strategies.
• One of Southeast Asia’s largest water purifier manufacturing plants.
• Visionary executive leadership committed to long-term growth.
• Empowering and respectful work environment promoting autonomy and innovation.
• Opportunities to participate in leadership-level team-building and cultural programs.
• Access to exclusive training sessions delivered by the Group’s executives or Vietnam’s top industry experts.