Head of Marketing

RESPONSIBILITIES

• Marketing Strategy & Branding
  • Develop the overall brand strategy.
  • Build the brand identity and brand guideline system.
  • Lead creative direction and brand communications.
• Multi-channel Marketing Management
  • Plan and execute integrated marketing initiatives across customer segments.
  • Oversee digital, social, performance, and content marketing operations.
  • Utilize data insights to optimize campaign effectiveness.
• Content & Digital Development
  • Define and direct content strategy for product categories and target audiences.
  • Supervise SEO, advertising, lead generation, and media activities.
• Team Leadership
  • Build, lead, and develop the marketing team across all levels.
  • Establish marketing processes, standards, and reporting systems.
• Budget & Partner Management
  • Manage marketing budgets with a strong focus on ROI.
  • Collaborate with agencies, production teams, and media partners.
• Corporate Communications
  • Ensure consistent brand voice across internal and external communications.
  • Support the CEO in selected strategic communication initiatives.

REQUIREMENTS

• Experience: 8–12 years of comprehensive Marketing experience. Preferably born in the 8X generation.
• Leadership Background: At least 5 years in a Head/Director of Marketing role, managing large teams (10–20 members)
• Core Competencies: Strategy & Planning, Brand Management & Creative Direction, Digital & Performance Marketing, CRM/Automation.
• Strong leadership abilities, strategic thinking, excellent communication and storytelling.
• Industry Advantage: Prior experience in industrial, technology, energy, or other fast-growth environments is a plus.
• Personal traits: proactive – fast – disciplined – decisive.