Lead and operate marketing team (where applicable, including direct reports).
Drive the execution of all processes in the product lifecycle, including product and market research or survey, competitor analysis, planning, positioning, marketing planning, and product launches.
Develop product strategy and define business cases, use cases, indications, market positioning, and differentiated messaging across key segments. Plan and execute activities within the A&P budget, with clear KPI tracking.
Analyze market data to develop sales and marketing strategies, identify and fill product gaps and generate new ideas that grow market share.
Monitor market and competitor trends and analyze customer feedback data to identify potential opportunities, support the development and promotion of the new products or product lines.
Gather and build comprehensive product information/profile and coordinate with sale team and working closely with business partners.
Conduct product training (Product knowledge, handling objection and Role play), designed training materials and evaluated sale representatives to improve product knowledge and application skills.
Provide custom training to retailers (clinics/hospitals), via seminars and in-person sessions.
Provided support for marketing collaterals, advertising materials, marketing campaigns, tradeshows and other activities. Ensure all promotional materials and campaigns comply with legal standards, industry codes, and regulatory requirements.
Provide monthly update the rolling FC, Including manage the stock levels in the warehouse.
To build up and develop relationship with Key Opinion Leaders (KOLs).
JOB REQUIREMENTS
Results-orientated project leader with experience in developing, implementing and supporting for health and beauty products.
Skillful leader in handling multiple tasks from product management to customer service. Having strongly attention to detail, great communication and presentation skills and ability to work well under pressure.
Bachelor/Master of Pharmacy or Marketing or related fields.
At least 3 years experienced in Product Manager role.
