Own end-to-end Social Media strategy and execution, including content direction, community engagement, and campaign amplification, ensuring alignment with brand and business objectives.
Lead the planning and execution of integrated digital campaigns, with social owned channels (Facebook, Instagram, Tiktok…) as the primary channel to drive awareness, engagement, and conversion.
Leverage data and customer insights to continuously refine SNS targeting strategies, content performance, and personalization.
Collaborate with internal and external stakeholders (agencies, platforms) to drive efficiency, innovation, and best-in-class execution across Social Media channels.
Work closely with cross-functional teams (Brand, PR, Product, Sales) to ensure seamless campaign execution and consistent messaging across all touchpoints.
Performance & Optimization
Monitor and optimize key Owned Channels performance metrics (engagement, reach, traffic, conversion), ensuring campaigns deliver against defined KPIs.
Act as a strategic partner in shaping the Owned Channels direction as the core owned-channel growth driver.
Drive continuous improvement and innovation, introducing new approaches in social engagement, content formats, and community-building.
Guide and align teams/agencies toward clear Owned Channels priorities, simplifying complexity and focusing on high-impact initiatives.
JOB REQUIREMENTS
Bachelor’s degree, ideally in relating to Marketing, Economics and other relating fields.
At least 08+ years experiencing in digital marketing experience in the retail industry, with demonstrated success delivering multi-channel campaigns.
Expertise leading in-house performance marketing, with a focus on both profitability and growth.
Experience building both scalable acquisition strategies and retention strategies
Good understanding of consumer marketing in fashion retail industry.
English: Business level (both written & verbal).
Good analytical skills to draw insights from data and reflect them to actions
