Job Responsibilities:
- Conduct market research to understand consumer behavior, preferences, and purchasing trends.
- Design and execute surveys, focus groups, and customer interviews.
- Analyze customer demographics, market segmentation, and buying patterns.
- Monitor industry developments and emerging market trends.
- Collect, clean, and analyze data from internal and external sources.
- Develop dashboards and regular reports using Excel, Power BI, or other BI tools.
- Track KPIs related to sales, marketing campaigns, customer acquisition, and retention.
- Identify opportunities and risks through data-driven analysis.
- Monitor competitor products, pricing, promotions, distribution, and marketing activities.
- Conduct competitor benchmarking and SWOT analysis.
- Provide regular competitive intelligence reports and strategic recommendations.
- Evaluate the effectiveness and ROI of marketing campaigns.
- Analyze digital marketing metrics including website traffic, social media engagement, and online advertising performance.
- Measure campaign performance against objectives and recommend optimization strategies.
- Support Sales and Marketing teams with demand forecasting and market sizing.
- Identify growth opportunities by channel, customer segment, and geographic area.
- Assist in pricing analysis and promotional effectiveness evaluation.
- Work closely with Marketing, Sales, Finance, Trade Marketing, and Management.
- Present research findings and recommendations to stakeholders.
- Support strategic planning with data-backed insights.
Job Requirements:
- Bachelor’s degree in marketing, Business Administration, Economics, Statistics, Data Analytics, or a related field.
- 2–4 years of experience in Marketing Research, Business Intelligence, Data Analytics, or Marketing Insights.
- Experience in FMCG, Retail, Consumer Goods, or related industries is preferred.
For more information, please contact to:
Email: paos@talentnetgroup.com
Tel: 096 4066 529
