Today’s Young Workforce: More Than Tech-savvy, They’re Meaning-driven

July 17, 2025

The young workforce in Vietnam is rewriting the rules of engagement. To earn their trust, employers need to go beyond perks and job titles. Based on insights from over 300 professionals born between 1990 and 2005, this new perspective helps HR leaders rethink employer branding — not just to attract young talent, but to keep them inspired, engaged, and growing.

Professionals born between 1990 and 2005 have often been labeled “tech-savvy” or “digitally native”. While that’s true, it barely scratches the surface of what drives this diverse, value-driven, purpose-seeking workforce.

They’re often called Gen Z or late Millennials, but more importantly: they are learners, shapers, and meaning-makers. They seek purpose. They value freedom to explore. And they expect workplaces to grow with them – not box them in. This shift presents both a challenge and a powerful opportunity for HR leaders.

Talentnet 7 keywords about the tech savvy generation 2

Talentnet has listened to the voices of 300+ young people to understand what truly motivates them — and what they want from the companies they choose to work for. These insights reveal:

A desire for personal growth journeys, not just vertical promotions
A clear preference for learning by doing, beyond degrees
A need for well-being and mental balance as part of performance
A mindset that views career shifts not as failure, but flexibility

At Talentnet, we don’t just provide insights — we offer end-to-end HR solutions tailored to Vietnam’s evolving workforce. From strategic employer branding and compensation consulting to talent acquisition and HR outsourcing, our services are designed to empower organizations to connect meaningfully with today’s young professionals. Let us help you transform insights into action and build a workplace where the next generation thrives.

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